hayoon lee

hayoon lee

I create social-first content that helps brands connect with people through storytelling, strategy and creative production.

I create social-first content that helps brands connect with people through storytelling, strategy and creative production.

Billy's Central

Photography · Videography · Content Strategy

Billy's Central

Photography · Videography · Content Strategy

Miracle Ventures

Multi-brand Marketing

Radical Yes

Fashion Photography · Videography · Social Content

Modern food magazine brochure mockup with bold typography and bright yellow accents

FOVE

Product Marketing & Brand Launch

Melbourne Cafe Collection

Photography · Videography · Content Creation

Miracle Ventures

Multi-brand Marketing

Radical Yes

Fashion Photography · Videography · Social Content

Modern food magazine brochure mockup with bold typography and bright yellow accents

FOVE

Product Marketing & Brand Launch

Melbourne Cafe Collection

Photography · Videography · Content Creation

I'm Hayoon Lee, a Melbourne-based content creator and marketing specialist. I work with hospitality, fashion and lifestyle brands to create authentic, story-driven content that connects with people.

I'm Hayoon Lee, a Melbourne-based content creator and marketing specialist. I work with hospitality, fashion and lifestyle brands to create authentic, story-driven content that connects with people.

I'm Hayoon Lee, a Melbourne-based content creator and marketing specialist. I work with hospitality, fashion and lifestyle brands to create authentic, story-driven content that connects with people.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

why work with me

I believe the best content starts with understanding the brand. Before creating, I take time to learn each brand's identity, audience and goals, so every piece of content feels authentic, strategic and true to who they are.

Download CV

out of work

Outside of work, you'll usually find me exploring Melbourne's cafés, fashion stores and creative spaces. Many of my best content ideas come from observing how brands connect with people.

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.